What does a golfer, floods, toys and vampires have in common? Well they are all topping the poles of the fastest rising search lists of Google in Ireland. Mediaworks reports a few interesting facts on what is happening in the … More
Sunday Business Post Excerpt Catherine O’Mahony Advertising rates fell sharply last year, so TV3 and RTE want to raise prices in 2010, but are meeting resistance, writes Catherine O’Mahony. Towards the end of every year, television sales houses begin sounding … More
This article is currently on Adworld.ie The Irish advertising and marketing industry can blame Thierry Henry’s act of tricherie for the loss of up to €34.5m in revenues next year according to the leading media agency MediaWorks. According to Paul … More
We are delighted to have secured the top spot on Poster Impact’s survey which has just been released! McDonald’s scored the highest recall levels @ 86% for their campaign promoting the Eurosaver menu! Source: PML/Poster Impact/September 2009
The Irish launch campaign for the new Volkswagen Golf GTI consisted exclusively of digital advertising in order to drive traffic to the very cool GTI microsite www.gtiproject.ie . This site allowed users to drive the new Volkswagen Golf GTI and … More
Following a thorough investigation, The Competition Authority has formally cleared, with commitments, the merger between Metro Ireland, jointly owned by Associated Newspapers and The Irish Times and Herald AM, owned by Independent News & Media. The new title,which will be … More
“Jedward” seem to be pulling in the ratings as X Factor continues to break records on TV3! On Sat November 7th, X Factor rated an impressive 13.8 TVRs for individuals, the highest ratings for the season. 570,000 people tuned in … More
This campaign is being advertised on Radio and Outdoor including T-Sides, Shopping trolleys and Dunnes Stores’ Store Points.