McDonald’s Ireland has taken a further step into the world of mobile marketing with the launch of the “McDonald’s Morning App.” The app is a concept developed by Mediaworks and promotes the McDonald’s Breakfast and Coffee menu range.
In an exclusive deal with Communicorp Digital, the “McDonald’s Morning App” incorporates everything you need in the morning including all six Communicorp radio streams (Today FM, Newstalk 106-108, 98 FM, Spin 103.8, Spin South West and Phantom) and a news feed drawn from the Newstalk website. Features within the app also include a morning alarm, McDonald’s Breakfast and Coffee coupons, a McDonald’s restaurant locator and a feedback option. Customers can now download coupons for their favourite breakfast options or check the location of their nearest restaurant whilst listening to their favourite radio stations.
The “McDonald’s Morning App” is available free of charge on both the iPhone and Android platforms.