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19/7/2010
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Mediaworks' new client John West wins NNI Ad of the Month!
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Nice bit of news on a Monday morning!
Our new client John West picked up the NNI* award for the Ad of the month!
Congrats to the creative agency Boys and Girls and everyone in the John West marketing team!
*National Newspapers of Ireland
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16/7/2010
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Irish Times Party!
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All the gang had a great laugh at the Irish Times party last night and by the looks of things got a tad competitive playing Jenga!
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Click Here To View More Pictures
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7/7/2010
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McDonald's Wrap Campaign
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McDonald's have just launched a major campaign to support their delicious new wraps!
This coincides with the news that for the third month in a row, McDonald's have scored the top position on outdoor poster recall levels :-) source: Outdoor effectiveness research
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26/5/2010
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New Mediaworks client John West launches their campaign this week!
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Monday 24th May sees the launch of the first Irish advertising campaign in over ten years for John West.
Entitled “Brainfood”, the campaign message is that Omega 3 is naturally good for the brain and that most John West products are naturally rich in Omega 3.
The Campaign, which represents a six figure investment by John West,
comprises outdoor, press and online advertisements and radio. The outdoor and press treatments adopt a humourous approach featuring two enthusiastic 5 year old boys who quite obviously are not using their brains in the different photos! The tag line is “John West with Omega 3, because sometimes their brains need a little extra help“.
The first burst of activity is running on radio, print, outdoor and online.
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Click Here To View More Pictures
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17/5/2010
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Rimmel London 123 Looks Mascara Launch
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Rimmel London has just launched their most innovative mascara yet! We are very excited about the Rimmel 123 Looks Mascara launch and the campaign features some very innovative media to match! Such as this unusual shaped ad, which appeared in the Sunday Independent yesterday!
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Click Here To View More Pictures
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17/5/2010
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McDonald's win Best Advertising Campaign at AIM 2010!
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Congrats to our client McDonald's for their winning entry for Eurosaver at the All Ireland Marketing Awards on Thursday night.
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Click Here To View More Pictures
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28/4/2010
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Outdoor Effectiveness Results March 2010
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For the second month in a row, a Mediaworks client has secured the top spot for the most recalled outdoor poster. This time it was the Trócaire Lenten campaign. The aim of this year's campaign was to raise awareness of hunger and poverty in the developing world and to encourage donations to fund Trocaire's work. If you would like to donate to the Lenten appeal, Trócaire accept donations year round on www.trocaire.org
Source: PML Outdoor Effectiveness Poster Impact Survey, March 2010
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28/4/2010
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OMA Outdoor Advertising Win for VW Polo
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OwensDDB & Mediaworks are delighted with our win for Volkswagen Polo - Air Conditioning at the recent OMA Outdoor Advertising Awards held in the Shelbourne Hotel.
This poster picked up awards for both 'Best Design' and 'Best Medium/Lightweight Campaign' - acknowledging both the creative design and effective media planning & buying that delivered great results for this campaign.
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16/4/2010
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Mediaworks wins the Pandora Account!
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A particularly nice win for all the Ladies in Mediaworks - we have just been appointed as the media agency for Pandora Jewellery.
Since Pandora's introduction into the UK and Irish marketplace, the brand has caught the consumer's imagination and set the world of Pandora alight.
Demand for Pandora in the UK and Ireland frantically grows on a daily basis and a buzz element is surrounding this popular brand.
Mediaworks are delighted to be part of this success story and can't wait to grow the business further!
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16/4/2010
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Some of the Mediaworks gang in their Thursday best!
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Mediaworks left their dignity firmly at the front door in aid of the Sunday World's 80's party held in The Dandelion last night. Ireland's latest Youtube sensation Crystal Swing were performing!
Sorry Mediaworkers but we couldn't resist putting these pics on the web!
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15/4/2010
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Advertising Effectiveness Results February 2010
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On the recent Poster Impact Survey, our client McDonald’s have once again secured the top spot for the most recalled outdoor campaigns for Feb 2010!
Source: PML/Advertising Effectiveness Poster Impact Survey, February 2010
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1/4/2010
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Trócaire box gets the eggs-factor!
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Even the Easter bunny is getting involved in Trócaire's Lenten campaign! Don't forget to return your Trócaire box to your local church or to Trócaire, Maynooth, Co. Kildare.
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31/3/2010
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Mediaworks wins the John West Account
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Mediaworks are delighted to have been selected as the media agency for John West following a competitive pitch.
John West is a brand leader in the United Kingdom, Holland and Ireland. The company has a wide range of products ranging from simple classics like canned Tuna, to fish rich in Omega 3 like Salmon, Sardines and Mackerel and convenient ready prepared meals and snacks. Included in their brand portfolio is a range of Weight Watchers® products.
We are thrilled to have won this account and look forward to working with the team particularly given their reputation for great products and famous advertising (remember that iconic bear ad)!
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31/3/2010
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National Consumer Agency launch new website
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Our client, the National Consumer Agency has just launched their new website to help calculate household expenses. Go to www.Economiser.ie to try it for yourself!
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11/3/2010
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Finalists of All Ireland Marketing Awards 2010
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The finalists of the All Ireland Marketing Awards have been announced!
Two of our clients have been shortlisted :-) Quinn & McDonald's
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12/2/2010
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Joint National Listenership Results (Jan - Dec 2009)
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87% of all Adults listen to Radio daily according to the latest JNLR report.
RTE Radio 1 has enjoyed an increase of 11% in Average Quarter Hour (AQH) Listenership.
All Radio 1 programmes showed an increase in listenership, with Risin’ Time increasing the most, by 35%!
All 2FM’s programmes showed a decrease in listenership, resulting in an overall drop of 11%.
RTE Radio now holds 9 positions out of the Top 10 National Radio Programmes, with Radio 1’s Drivetime show overtaking Today FM’s Ian Dempsey’s Breakfast Show since 2008.
Today FM has seen an overall decrease of 5% in AQH Listenership.
Ray D’Arcy is now the only remaining Today FM show amongst the Nation’s Top 10 Newstalk is on an upward slope, having gained a further 18% on 2008 figures.
All Newstalk shows saw increased listenership, the largest increases being Tom Dunne and The Right Hook, at 34% and 22% respectively.
Source: Mediaworks/JNLR Jan-Dec 09 V Jan-Dec 08
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Click Here To View More Pictures
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20/1/2010
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Top Programmes of 2009
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Ryan Tubridy's first Late Late Toy Show features in the top three programmes for all audiences, a testament to the show's enduring appeal.
Gender stereotypes are alive and well with 14 of the top 20 programmes for Men featuring sport and a further four relating to news and current affairs. The lads are still interested in reality TV however, with TV3's X Factor Results show coming in 17th place.
Meanwhile reality TV is ever popular with the ladies with X Factor, The Apprentice, The Xtra Factor, Britain's Got Talent and RTE's Operation Transformation all appearing in the top 20. Soaps and movies as well as the year's major sports fixtures - France V Ireland World Cup Qualifier, Wales V Ireland in the Six Nations and the GAA Football Final with Kerry as the victors - completed the top 20 list for women aged 15-34.
Young adults mainly tuned into sports, reality TV, movies and soaps in 2009.
Click into our Gallery to view the top 10 programmes of 2009!
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17/12/2009
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December Search Report - Google
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What does a golfer, floods, toys and vampires have in common?
Well they are all topping the poles of the fastest rising search lists of Google in Ireland.
Mediaworks reports a few interesting facts on what is happening in the world of search on both Google and YouTube. Who are the fastest rising stars or brands and what is happening in Ireland?
The most watched video of the year on YouTube (globally) was Susan Boyle on Britain's Got Talent with over 120 million views while Miley Cyrus featured on the most watched music video list twice with The Climb and Party in the USA.
Evian was the only brand to make the Top 5 list with the, by now, very famous Evian’s Roller babies with a total of 27 million views!
Predictably, the fastest rising search globally on Google was Tiger Woods over the last 30 days and Smyth’s the toy retailer has also maintained a strong consistent presence in the lead up to Christmas on the Google rising search list for Ireland.
Probably as a result of the floods, AA Roadwatch secured the second fasting rising search for Ireland over the last 30 days with a 250% increase!
While Mediaworks were surprised that XFactor didn’t rank in the Top search lists, Cheryl Cole did come up in the Top Image search for Ireland over the last 7 days!
The only Irish website to feature in the top Google search list for Ireland (year to date) was RTE while Facebook took pole position.
The films that topped the global Google list over the last month include James Cameron’s Avatar and the popular Twilight series including the recently released sequel New Moon.
Top Searches in Google (Ireland)
Year to date
1. facebook
2. bebo
3. youtube
4. you
5. hotmail
6. google
7. yahoo
8. news
9. games
10.rte
Most Watched YouTube videos (Global):
1. Susan Boyle - Britain's Got Talent (120+ million views)
2. David After Dentist (37+ million views)
3. JK Wedding Entrance Dance (33+ million views)
4. New Moon Movie Trailer (31+ million views)
5. Evian Roller Babies (27+ million views)
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1/12/2009
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RTE and TV3 push to raise advertising!
Sunday Business Post Excerpt Catherine O'Mahony
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Advertising rates fell sharply last year, so TV3 and RTE want to raise prices in 2010, but are meeting resistance, writes Catherine O’Mahony.
Towards the end of every year, television sales houses begin sounding out the market about pricing for the following year.
This year, RTE and TV3 began negotiations with a clear message - higher prices.
Buyers report the base price increase being sought by TV3 is 10 per cent and that the increase being pitched by RTE is more modest at between 3 and 5 per cent.
The stations’ plans are not being well received, and agency buyers say advertisers aren’t willing to pay more.
‘‘If anyone thinks they’re getting real inflation in TV advertising costs next year they are for the birds," said Paul Moran of Mediaworks. ‘‘In the current marketplace we do not expect any increase in demand for TV next year."
Pat Kiely, sales director at TV3 was unapologetic and questioned why RTE was not seeking further increases. He said TV3 had grown its audience significantly in 2009 and that TV prices were ‘‘ridiculously low’’. He said TV3 had a strong schedule for next year, including the Champions League.
‘‘We recognise that we have to compete in a tough market," he said. ‘‘We’ll do that by investing in the schedule and delivering the audiences. We will hope to be able to agree deals with advertisers at sensible prices."
‘‘We’re now the No 1 channel for young adults and young women and we have closed the gap on RTE in audience terms. Our price position reflects our expectation that advertisers will recognise this."
RTE’s director of television Noel Curran said the increases being sought by the national broadcaster were not excessive or uniform. ‘‘Broadly, our pricing for 2010 is pretty much flat or in line with 2009," he said. ‘‘Costs vary by target audience, of which we have 18,with some audiences showing some small overall increases and others with decreases year-on-year. This obviously is against a background of deflation on RTE television in the region of 20-25 per cent in 2009 versus 2008."
As to investment in programming, Curran said this remained a priority for RTE, and he also noted that next year would see the 2010 World Cup on RTE Two, which would boost its ratings.
‘‘There was a lot of speculation last summer that our autumn schedule would be hit by the cutbacks, but we had one of our strongest starts in years. The Late Late and The Frontline are even bigger successes than we anticipated," he said.
Paul Moran said he appreciated that TV audiences were increasing. ‘‘People are cocooning more so they’re watching more TV, they’re taking in a lot more home entertainment in general," he said. But, he said, from RTE’s perspective, the cost of making programmes was also reducing as production houses cut their charges, so this did not justify higher prices for advertising.
The main barrier to higher prices, according to buyers, is demand. Buyers are generally expecting a flat ad market in 2010 characterised by very short-term strategic buying.
‘‘RTE and TV3 are both telling us how successful their online players have been. That’s great, but as people change their viewing habits, it means prices need to change."
Moran said that, even if RTE and TV3 insisted on increasing their rate card prices, the reality was that sizeable discounts would be negotiated.
‘‘The initial thoughts of the TV players are all very well, but it’s always a very different place that they end up," he said.
‘‘Ten per cent is not justified in the context of a demand-led system. Any agency worth its salt will negotiate a much better rate."
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23/11/2009
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Henry Deals Adland a €34.5m Blow
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This article is currently on Adworld.ie
The Irish advertising and marketing industry can blame Thierry Henry's act of tricherie for the loss of up to €34.5m in revenues next year according to the leading media agency MediaWorks.
According to Paul Moran, managing director of MediaWorks, Irish agencies could have benefitted from a huge one-off windfall as brands scrambled to become involved in Ireland's participation in the World Cup in South Africa.
Moran says that media revenues could easily have been in the order of €25m while associated production and creative revenues could have weighed in at around €5.5m. An additional €4m could have been generated through various direct marketing initiatives, according to Moran.
The wider economic impact of Ireland qualifying for the World Cup could also have been significant. Ireland's participation in Italia'90, for example, has been linked by some economists as one of the starting points for the Celtic Tiger years and it contributed significantly towards the "feel good factor" that was evident for much of the early and mid-1990s.
Meanwhile the controversial match on Wednesday night was a roaring success for RTE. According to the national broadcaster, the match overtook Ireland's Grand Slam victory over Wales and Ryan Tubridy's first night as host of the Late Late Show as the most watched TV programme of the year. For all adults the match and coverage on RTE2 rated an average of 27.7 TVRS or 956,000 viewers while at its peak it hit 1.40m. This compares with 25.2 TVRS for the Grand Slam match and 25.41 for the Late Late Show.
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16/11/2009
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Mediaworks scores best in Outdoor Recall levels!
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We are delighted to have secured the top spot on Poster Impact's survey which has just been released! McDonald's scored the highest recall levels @ 86% for their campaign promoting the Eurosaver menu!
Source: PML/Poster Impact/September 2009
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12/11/2009
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VW GTI wins Online Ad of the Month (Sales Online)!
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The Irish launch campaign for the new Volkswagen Golf GTI consisted exclusively of digital advertising in order to drive traffic to the very cool GTI microsite www.gtiproject.ie . This site allowed users to drive the new Volkswagen Golf GTI and compete to set the best lap time, thereby offering users the chance to experience the GTI in a virtual environment.
The online advertising to support this launch was developed by Digitalworks, and managed by Mediaworks, The objective of the campaign was to bring the driving experience out into the ads and encourage the user to interact with a quick test of skill before clicking through to take the full online test drive. The online advertising was not only creative and fun but enjoyed fantastic success through extremely high interaction and click through rates.
Visit Salesonline.com to check out the ad!
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10/11/2009
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Metro Herald gets cleared by Competition authority
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Following a thorough investigation, The Competition Authority has formally cleared, with commitments, the merger between Metro Ireland, jointly owned by Associated Newspapers and The Irish Times and Herald AM, owned by Independent News & Media. The new title,which will be called Metro Herald, will see each investor taking a one third stake in the company, with Metro International giving up its 10% share in the incumbent Metro Ireland. The merger must now be referred to the Minister for Enterprise, Trade & Employment for independent review.
Speaking of the merger Paul Crosbie, Managing Director of Metro Ireland said, “We are delighted that the merger has been cleared by The Competition Authority and we now look forward tolaunching Metro Herald, pending ministerial review. Free newspapers have undoubtedly been a positive introduction to Dublin life since launching here over four years ago, with large numbers of commuters reading them every morning. By merging Metro and Herald AM, it means Metro Herald can offer a unique advertising platform for brands looking to target young,urban commuters.”
Metro Herald plans to launch with a new brand identity, improved product design and a more refined distribution strategy to target young, working professionals who commute daily intoand around the city. The new title will be hand-distributed from 7.00am to 9.30am, Monday to Friday, within the Greater Dublin area.
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9/11/2009
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X Factor!
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"Jedward" seem to be pulling in the ratings as X Factor continues to break records on TV3!
On Sat November 7th, X Factor rated an impressive 13.8 TVRs for individuals, the highest ratings for the season. 570,000 people tuned in achieving a massive 35.1% share for TV3 during that show. (Nielsen 2009)
On analysing TGI's latest figures, over 46% of Adults 15-24 years say they specially choose to watch X Factor!
Source TGI & Nielsen 2009/Mediaworks
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22/10/2009
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New campaign kicks off for Johnston Mooney & O'Brien
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This campaign is being advertised on Radio and Outdoor including T-Sides, Shopping trolleys and Dunnes Stores' Store Points.
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22/10/2009
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Usit celebrates their 50th Party!
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Mediaworks' client Usit celebrated their 50th birthday in style in "Il Segreto" last night.
2009 has turned out to be a record year for Usit and we hope they have many more to come.
Check out a few pics of the party last night.
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Click Here To View More Pictures
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21/10/2009
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Ronald McDonald Children's Charity Ball
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Some of the Mediaworks gang plus the dashing Evin at the RMCC Ball on Friday night.
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21/10/2009
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WiMAX Advertising Launch
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Catherine from Mediaworks and Amy from Imagine pictured on a very wet Wednesday getting soaked all in the name of 96 sheets!
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Click Here To View More Pictures
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14/10/2009
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Mediaworks wins WiMax!
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Mediaworks have been selected to launch WiMax for the Imagine Group!
We are very excited about the fact that finally Ireland is to leap ahead in the Broadband market with this super fast product that is affordable!
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12/10/2009
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Mediaworks on Cover of Marketing Magazine
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Please copy and paste this into your web browser!
http://marketing.ie/index.jsp?p=362&n=369&a=481
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8/10/2009
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Media's Next Top Model!
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Congrats to our own Emma Everard who won Media's Next Top Model last night at the Living TV party! She was fierce!
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15/9/2009
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The Late Late Continues to pull in the figures
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The following summarises the continued very strong performance of the Late Late Show with Ryan Tubridy as host.
The second Late Late Show of this season (Friday 11th September) delivered an average adult viewership of 723,000 (equates to 21% of the population).
At its peak 871,000 people were tuned in.
As a comparison, the second episode of the Late Late Show in September 2008 (with Pat Kenny) delivered an average adult viewership of 482,000 (equates to 14% of the population).
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15/9/2009
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Sunday Business Post: Paul Moran on Forecasting!
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The problem with forecasting advertising investment remains the difference between the measured data – which is mainly estimated at rate card costs – and the actual investment levels (after allowing for negotiated discounts). This is particularly noticeable when calculating the value of press advertising.
I disagree to an extent with the WARC forecasts. Mediaworks are estimating that the measured ad investment figures for 2009 will be 19% below 2008.
More importantly, we estimate that the actual decline in ad investment for 2009 will be in the region of -28% … which equates to over €500 million less invested in advertising during 2009.
Naturally such a decline in ad investment not only affects agencies and related communications companies. This decline has a massive knock-on effect on the media … TV stations, radio stations, websites, newspapers etc. Unfortunately, I believe that there will be casualties among media owners over the coming twelve months as the current advertising investment levels simply cannot support the number of media vehicles currently in the marketplace.
Regards the final quarter of 2009, we had already begun to experience the effects of the downturn in the second half of 2008. Therefore, quarter 4 declines should not be as dramatic as year to date. However, quarter four 2009 will still be tough on the industry with further revenue declines.
On a slightly more positive note, I believe that the WARC forecasts of a further 12% decline in 2010 are overly pessimistic. Admittedly the full implications of the decline in government ad spend will continue to have a negative effect in 2010. I believe that certain sectors such as motors and telecoms will further reduce ad investment next year. The FMCG sector will most likely increase investment in merchandising at the expense of advertising. Legislation in the drink sector will contribute to less alcohol advertising.
However, despite likely spend decreases in certain sectors, Mediaworks is predicting a 7% decline in overall ad investment during 2010 (versus 2009). The market will begin to stabilise by quarter three 2010.
Any analysis of ad investment should acknowledge that we witnessed a bubble in terms of ad spend growth over recent years. Between 2002 and 2007, measured ad investment increased by +80%. Similar to many areas in our economy, advertising expenditure declines are negating the unsustainable growth experienced during the ‘bubble years’. The onus is now on the advertising and marketing sector to demonstrate that maintaining ad investment during recessionary times will pay dividends for companies and brands in the form of increased market share.
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24/8/2009
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Congrats to....
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Paul and Joanna
....who got married over the August Bank Holier!
Here's a photo of him looking a tad nervous 2 minutes before!!!
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20/8/2009
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Mediaworks negotiates Late Late Show contract for Quinn!
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The Late Late Show!
Mediaworks have negotiated the sponsorship of the Late Late Show for their client Quinn.
Colin Morgan, representing Quinn, said:
"As a leading Irish business, with over 1 million customers and 5500 Irish employees, we are delighted to have procured the sponsorship of The Late Late Show, one of the most successful programmes in the history of Irish broadcasting. The Late Late Show is an Irish institution and we are very excited that our sponsorship coincides with a new era for the show, with Ryan Tubridy taking over as host."
He added: "We are sure that this new chapter will continue to generate TV magic for the Irish public and provide a unique opportunity for the Quinn brand to reach consumers across the country."
The first Late Late Show of the new season will be broadcast on Friday 4 September, at 9.30pm on RTÉ One.
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15/7/2009
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Paul chats to Pat Kenny on RTE Radio 1
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Paul was in RTE last week having a chat with Pat Kenny talking about Advertising and the recession. Who the big winners (and losers will be). Grab a coffee and have a listen to these edited highlights. You'll need to copy and paste. http://www.youtube.com/watch?v=xwB9rmSkd5o
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2/4/2009
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Christmas in Kilkenny
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Kilkenny is a beautiful Medieval town. We didn't get to see any of it. Took a bus down. Had an 'Abba' party. Came home. It was good though. Here are some snaps
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Click Here To View More Pictures
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03/11/2008
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Bristol Myers-Squibb scores in Advertising Effectiveness Awards
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Not many people know about Peripheral Arterial Disease. Or at least they didn't until this above and below the line campaign ran late last year. The judges gave it a bronze and gave Volkswagen the only nomination in the motoring category. Pictured here Colette Lanagan - Managing Director, Bristol-Myers Squibb and our John. Scrubs up well, doesn't he?
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08/09/2008
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Avril Fagan Appointed, August 2008
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Avril Fagan has joined the Owens DDB group to head up the newly formed Digitalworks division, specialising in digital advertising strategy and consultancy. Avril joins Digitalworks from Agency.com where she held the position of Account Director. Prior to that, Avril worked in Ireland’s Auto Trader and Pigsback.com in various digital sales and marketing roles. Avril is a graduate of Dublin Institute of Technology with a degree in marketing.
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15/05/2008
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Mediaworks win internal creative competition.
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Congratulations to Conor Hanover who won the champagne for our 'Spec ad' creative competition at our recent away day. The mission was to devise an ad for Viagra (which, in this brief, was now available over the counter!) Due to the subject matter we're not allowed to show you the ad in question. Booo!
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30/04/2008
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The pub is calling!
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Or should we say the Vintner's Federation of Ireland have just appointed Owens DDB/Mediaworks to handle their creative and media business which will involve a new campaign encouraging people to re-discover the craic of their local. And naturally we were never going to be slow to answer the call of the pub! The new creative will feature a humourous radio/print/viral campaign and will break in late May. Slainte!
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25/04/2008
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Mediaworks win Johnston Mooney & O'Brien!
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We've just picked up the Johnston Mooney & O'Brien business. We're thrilled with this because they're a fantastic Irish brand. Look out to their new 'fresher' approach in July. (Sorry, couldn't resist at least one bread pun.)
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12/03/2008
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Epic award win.
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Congrats to Colin and Donal who pick up a Silver Award for Volkswagen 'Pope's Car' at the Epica international Awards in Stockholm last month. By the look of things, they don't seem to have been too worried about the price of alcohol in Sweden!
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10/03/2008
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DPD appoint Mediaworks to handle new Ad campaign
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Interlink, the next day parcel delivery experts, are changing their name to DPD. They've recruited us to handle the name change. Look out for our new Radio, Press, DM and Internet advertising. It's due to break mid April. For more information on DPD and the services they provide visit http://www.dpd.ie .
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