Our Useful Dates is the only calendar you need to plan your year. Download, or add key dates to your calendar now!
We love a bit of jargon in the world of media. Sort out your acronyms and definitions in our glossary.
Want to keep up to date on the latest happenings in the world of media? Here’s our hub of reports, presentations, research and opinions on the industry.
How is science and psychology changing the face of content? AI Intelligence, robot journalism, personalised futures and the power of storytelling are just some of the themes we will be exploring at the Create, Alt, Delete event being held by Mediaworks and the Marketing Institute of Ireland in the Science Gallery on Thursday November 16th. …
A WEEK OF TRUST. This week was all about trust, or perhaps the lack thereof! Branding in the 21st Century – AAI Beginning on Tuesday, with the AAI’s talk from the legendary adman John Fanning who spoke about Branding in the 21st Century. Fanning spoke about the value of a company’s purpose and being true…
Mediaworks are delighted to be shortlisted for 4 awards in the European Search Awards including best European small integrated search agency. These awards recognise outstanding campaigns and teams from the many countries throughout Europe. The award categories include SEO, PPC and content marketing. Mediaworks were proud to have won a Gold in Paris in 2016…
2017 will once again prove to be an interesting year and one that we are hugely excited about. Our outlook report for 2017 details our views, trends and forecasts for the year ahead across each media, in addition to discussing some of the major opportunities for brands in the Irish marketplace. Core Media Outlook 2017
The Future Council who are part of The Marketing Society @mktsociety, took a slightly different approach to their latest event held in Odessa last week. Instead of sharing insights on successful campaigns, the theme was focused on failures. As it turns out, failure is a hot topic and the event sold out in record time….
1.4 million Irish adults have used Snapchat in the last 6 months, according to research commissioned by Mediaworks. Snapchat has taken the world by storm and so we were keen to investigate this growing platform in 2017. We were particularly interested in the younger demographics and how often this audience interacts with Snapchat on a weekly,…
We are delighted to see that Emer Lawn, Board Director in Mediaworks has been shortlisted for the Doyenne award for 2017. The Doyenne Award’ sponsored by Evoke.ie, is for Women who have demonstrated their leadership capability, on agency clients, internally at their agencies, their industry involvement and their ability to champion collaboration, teamwork and industry best…
Digital outdoor has a long way to go but we are very interested and excited about the latest developments in London’s Piccadilly Circus! The first Piccadilly Circus outdoor sign was first installed in 1908 for Perrier and since that time, it has become synonymous with London and the advertising itself has made it a world-famous tourist…
The only thing that is certain alongside death and taxes is the media world will continue to evolve at an extraordinary pace. It has been never more critical for media owners to focus on the brand and not just the media, whether that is a radio station or a newspaper. Innovate or die! For the…
Bridget Jones’s Baby topped the Irish box office last year, being the first female comedy to reach the number-one spot since Bridesmaids in 2011. Pulling in €4.1million, the romantic comedy beat out several superhero and family films to claim the top position. Following a recent trend, only one of the top ten films (Secret Life…
