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We are all guilty of joining a bandwagon for fear of missing out, and it seems Australian’s are no different! Tigerair, a budget airline, played on this with their amusing ‘Infrequent Flyers Club’ Campaign wining Silver for Creative Effectiveness at Cannes Lions in 2016. Tigerair did not have a great reputation among Australians and they…
This week in Mediaworks HQ we came across a very interesting infograph published by Excelacom Inc. which visualises what happens in an internet minute. What surprised us is the sheer volume of information and conversation that is exchanged worldwide in 60 seconds! We truly are social creatures with 20.8 million Whatsapp messages and 347,222 tweets…
So, another Super Bowl has come and gone, and Tom Brady has his 5th ring to add to the collection. As with each year, a huge draw of the Super Bowl for people in America is the ads that play during the coverage of the game. For advertisers, the Super Bowl is the pinnacle of…
We’ve all witnessed the experts tearing Donald Trump’s body language apart over the past few weeks, but have you any idea what body language signals you’re sending? Here are a few handy body language tips which you should be able to apply to your everyday/professional life: Arms Folded If at all possible, don’t do this….
The 2017 awards season has well and truly kicked off with the announcement of the DMA shortlist last week. We are delighted to have been shortlisted for 6 awards across a number of clients and categories: Category Entry Best App/Use of Mobile KBC Virtual Viewings Best Collaborative Campaign McDonald’s Big Deal Best Technology Innovation…
First Dates Ireland kicked off on RTÉ 2 on April 21st and thus far has been a Friday morning water cooler talking point for thousands of us across the country. 273,900 of us tuned into the first episode and unsurprisingly the programme had a 30% share for 25-44’s. Second screening was in full swing with…
