Our Useful Dates is the only calendar you need to plan your year. Download, or add key dates to your calendar now!
We love a bit of jargon in the world of media. Sort out your acronyms and definitions in our glossary.
Want to keep up to date on the latest happenings in the world of media? Here’s our hub of reports, presentations, research and opinions on the industry.
Characterized by uncertainty, 2017 suffered from post-Brexit market fluctuation, news media has been dogged by trust issues; and most recently the political unrest along the Spanish/Catalonian border has caused the weakening of the Euro. On top of the macroeconomic environment, Amárach Research and Three Ireland have published a report – The Three Connected Ireland Report…
The new AdWords interface has been available for a few months; however, most people are still clinging onto the old, well-known version. This is understandable as the interface represent change and people are naturally averse to change. If you are still one of the many working on the old version, you are missing out on…
TAM Ireland’s recent Plannervision event was a breath of fresh air for any planner interested in furthering their knowledge about TV. The event tackled key issues affecting the industry, how TV is related to and can supplement other media and how TV is moving with technology. Planners gained access to industry research experts from Thinkbox…
As we leave the summer months behind us and the weather remains changeable, we’re looking back at a campaign focused on keeping consumers warm. Last winter, Uniqlo in South Korea launched their HeatTech Window campaign. More commonly known for their thermal clothing lines, Uniqlo decided to extend the warmth they normally provide by giving each…
Rewind to 2016 to Jet.com (an online retailer in the US focused on giving savings back to its consumers) and their launch campaign. The brand new business capitalized on arguably the biggest day in the advertising calendar: the Super Bowl. Super Bowl commercials are normally reserved for the world’s biggest brands, with the biggest budgets…
Googles sparse homepage may be a thing of the past. In the next few weeks, they are going to introduce a news feed a la Facebook, Twitter ect to their homepage and app. Your Google feed will feature unique pieces of content, articles and news stories served to you based on your search and browsing…
‘Mobile adoption’ has become so mainstream now that it’s developed somewhat into old news. However, mobile strategies have now become so important for campaign success, especially when speaking within an Irish market perspective. 80% of Irish smartphone users have purchased on their phone, making us global leaders at online purchasing. This highlights the importance of…
2016 brought about some game changers for paid Search – right hand side ads were removed; Expanded Text Ads were introduced and for many of our clients it was the year that mobile overtook desktop traffic. So, what PPC trends will 2017 bring about and in the context of increasing CPC inflation how can search…
Google’s February Search Results Page Change – What has been the Impact? It’s two months on since Google made one of their biggest ever changes to the search engine results pages so we thought it would be interesting to take a look at the actual impact that the search engine results page change has made….
