Our Inspiring Campaign This Week: The Infrequent Flyer!

We are all guilty of joining a bandwagon for fear of missing out, and it seems Australian’s are no different! Tigerair, a budget airline, played on this with their amusing ‘Infrequent Flyers Club’ Campaign wining Silver for Creative Effectiveness at Cannes Lions in 2016. Tigerair did not have a great reputation among Australians and they…