How to become one of the most viewed Super Bowl commercials without airing on TV? #Thoughts on Jet.Com’s winning Case Study

Rewind to 2016 to Jet.com (an online retailer in the US focused on giving savings back to its consumers) and their launch campaign. The brand new business capitalized on arguably the biggest day in the advertising calendar: the Super Bowl. Super Bowl commercials are normally reserved for the world’s biggest brands, with the biggest budgets…