IGTV – Viva La Vertical

The Rise of Instagram On the same day as announcing it has reached 1 billion global users, Instagram announced the launch of a new long form video service they are calling IGTV. Users will be given the ability to upload content up to one hour long instead of the current one-minute limit of Instagram. A…

How have Google slipped under the GDPR and ‘data breach’ radar?

This week Google announced yet another astonishingly strong quarter of financial results with a profit of $9.4bn for Q1 2018, a figure 44% higher than original forecasts of $6.6bn. Don’t however, expect Google to flaunt this result too loudly. In a month where Facebook, its Silicon Valley neighbour, has come under intense scrutiny from the…

Changes to the Facebook News Feed – What does it all mean?

Mark Zuckerberg recently announced proposed changes to the Facebook News Feed where the company will begin prioritising posts shared by friends and family over those shared by publishers. Zuckerberg is seeking to move from “helping you find relevant content” to “have more meaningful interactions”. This will ultimately prove to be the final nail in the…

Beauty and the Beast tops Irish box office

The Irish population proved once again just how much they love cinema in 2017, with Ireland maintaining its spot as the number one cinema-going country in the EU. The popularity of fantasy and family films last year highlight the importance of cinema advertising for any family-oriented brand. Family films comprised six of the top 10…