TAM Ireland Plannervision: A useful aid for any TV planner

TAM Ireland’s recent Plannervision event was a breath of fresh air for any planner interested in furthering their knowledge about TV. The event tackled key issues affecting the industry, how TV is related to and can supplement other media and how TV is moving with technology. Planners gained access to industry research experts from Thinkbox…

Mediaworks’ Paul Moran interviewed on RTE News – The Advertising Industry’s View of George Hook’s Suspension from Newstalk

Friday brought confirmed news that Broadcaster George Hook was suspended by Newstalk, following the offensive comments made on his programme the week earlier. As this short clip details, the suspension was welcomed by the Women’s Council of Ireland, saying that an apology was not enough. They feel that for Newstalk, there is an opportunity to…

A warmly received campaign that keeps the customer at its core

As we leave the summer months behind us and the weather remains changeable, we’re looking back at a campaign focused on keeping consumers warm. Last winter, Uniqlo in South Korea launched their HeatTech Window campaign. More commonly known for their thermal clothing lines, Uniqlo decided to extend the warmth they normally provide by giving each…

How to become one of the most viewed Super Bowl commercials without airing on TV? #Thoughts on Jet.Com’s winning Case Study

Rewind to 2016 to Jet.com (an online retailer in the US focused on giving savings back to its consumers) and their launch campaign. The brand new business capitalized on arguably the biggest day in the advertising calendar: the Super Bowl. Super Bowl commercials are normally reserved for the world’s biggest brands, with the biggest budgets…