Core Connected 2019 – Many join us for discussion on future consumer tech behaviours

This morning, in our offices here in Core, Alan and Emer from the Mediaworks team were part of the bunch that presented the findings of the Connected Behaviour Map research that we launched this morning. Revealing some hard truths and refreshing realities about the state of digital and technology for the ‘Connected people’ of Ireland,…

Sponsorship, it works. National Sponsorship Index heroes Fandom, Goodwill and Linkage as key levers for Sponsorship effectiveness

Good news, sponsorship works. This morning, here in Core’s home base in Windmill Lane, our partners in Sponsorship and Research launched the National Sponsorship Index, the first of its kind benchmark for sponsorship effectiveness, which has been compiled over the last three years. While Sponsorship investment has been growing consistently over the last several years,…