Snapchat Research 2017

1.4 million Irish adults have used Snapchat in the last 6 months, according to research commissioned by Mediaworks. Snapchat has taken the world by storm and so we were keen to investigate this growing platform in 2017. We were particularly interested in the younger demographics and how often this audience interacts with Snapchat on a weekly,…

Living With Alexa

“Alexa, STOP!” These words have become part of the vernacular with my humble abode, all thanks to our latest roommate – Amazon’s Echo, otherwise known as Alexa. Alexa has been living with me since January, and like all new living companions, we’ve had our ups and downs. Once she arrived, the initial geek-glee was soon…

Improve Your Mobile Strategy in Minutes

‘Mobile adoption’ has become so mainstream now that it’s developed somewhat into old news. However, mobile strategies have now become so important for campaign success, especially when speaking within an Irish market perspective. 80% of Irish smartphone users have purchased on their phone, making us global leaders at online purchasing. This highlights the importance of…