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We love a bit of jargon in the world of media. Sort out your acronyms and definitions in our glossary.
Want to keep up to date on the latest happenings in the world of media? Here’s our hub of reports, presentations, research and opinions on the industry.
2017 will once again prove to be an interesting year and one that we are hugely excited about. Our outlook report for 2017 details our views, trends and forecasts for the year ahead across each media, in addition to discussing some of the major opportunities for brands in the Irish marketplace. Core Media Outlook 2017
This week in Mediaworks HQ we came across a very interesting infograph published by Excelacom Inc. which visualises what happens in an internet minute. What surprised us is the sheer volume of information and conversation that is exchanged worldwide in 60 seconds! We truly are social creatures with 20.8 million Whatsapp messages and 347,222 tweets…
‘Mobile adoption’ has become so mainstream now that it’s developed somewhat into old news. However, mobile strategies have now become so important for campaign success, especially when speaking within an Irish market perspective. 80% of Irish smartphone users have purchased on their phone, making us global leaders at online purchasing. This highlights the importance of…
The Future Council who are part of The Marketing Society @mktsociety, took a slightly different approach to their latest event held in Odessa last week. Instead of sharing insights on successful campaigns, the theme was focused on failures. As it turns out, failure is a hot topic and the event sold out in record time….
1.4 million Irish adults have used Snapchat in the last 6 months, according to research commissioned by Mediaworks. Snapchat has taken the world by storm and so we were keen to investigate this growing platform in 2017. We were particularly interested in the younger demographics and how often this audience interacts with Snapchat on a weekly,…
