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Digital outdoor has a long way to go but we are very interested and excited about the latest developments in London’s Piccadilly Circus! The first Piccadilly Circus outdoor sign was first installed in 1908 for Perrier and since that time, it has become synonymous with London and the advertising itself has made it a world-famous tourist…
The only thing that is certain alongside death and taxes is the media world will continue to evolve at an extraordinary pace. It has been never more critical for media owners to focus on the brand and not just the media, whether that is a radio station or a newspaper. Innovate or die! For the…
Bridget Jones’s Baby topped the Irish box office last year, being the first female comedy to reach the number-one spot since Bridesmaids in 2011. Pulling in €4.1million, the romantic comedy beat out several superhero and family films to claim the top position. Following a recent trend, only one of the top ten films (Secret Life…
It has become one of the most frequently used phrases when talking about millennials and wider consumer groups in recent months ‘the smartphone has become an extension of the them’ or ‘they never leave the house without them.’ There have even been radical claims by younger cohorts who would rather ‘lose their sense of smell,…
Dancing with the stars waltzed onto our screens last night at 6.30pm on RTÉ1. A dazzling 645,000 people tuned into to watch the male contestants perform their first ever dance on the Irish edition of the series, hosted by Amanda Byram and Nicky Byrne. This was a strong start to the show, a securing…
