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Sunday Independent – John McGee, published 8th January, 2017 The average attention span of a typical goldfish is nine seconds according to scientists at the US National Library of Medicine. While I’m sure they have spent a vast amount of resources arriving at this fascinating – although possibly pointless – conclusion, it’s somewhat worrying that this…
2016 brought about some game changers for paid Search – right hand side ads were removed; Expanded Text Ads were introduced and for many of our clients it was the year that mobile overtook desktop traffic. So, what PPC trends will 2017 bring about and in the context of increasing CPC inflation how can search…
The JNLR figures for the year running April 2015 – May 2016 were released last Wednesday 27th April. We wanted to share just a few highlights as to the key changes. • All National stations, other than RTÉ Radio 1 are down YOY, which could be due to their vast election coverage (+2.4% increase in…
First Dates Ireland kicked off on RTÉ 2 on April 21st and thus far has been a Friday morning water cooler talking point for thousands of us across the country. 273,900 of us tuned into the first episode and unsurprisingly the programme had a 30% share for 25-44’s. Second screening was in full swing with…
Google’s February Search Results Page Change – What has been the Impact? It’s two months on since Google made one of their biggest ever changes to the search engine results pages so we thought it would be interesting to take a look at the actual impact that the search engine results page change has made….
