Our Services

Mediaworks are a full-service media and communications agency based in Dublin. We offer strategic planning, media planning and buying, experience planning, full service digital media including an integrated search offering (PPC and SEO), social media, content development, display advertising; as well as a team of data specialists offering solutions to your growing data needs.

Strategic Media Planning & Buying
Full Service Digital
Data & Analytics
Search Engine Marketing
Experience Planning

Strategic Media Planning & Buying

Since our beginnings, Mediaworks have specialised in strategic media planning and buying and today this has expanded with a team of experts across the most important and critical disciplines for our clients' business. We are very proud to have won several awards for strategic media planning and digital marketing over the last number of years, as outlined in our awards section.

Strategic Services

Strategic Planning

We combine the best industry talent with the most effective planning processes, armed with the strongest industry tools to deliver the most effective communication campaigns on behalf of our clients. These insights identify opportunities that can then be used as a springboard not only for creating media ideas but also for planning experiences that enrich the consumer’s lives.

Buying Across All Media

We place the consumer at the centre of our planning process, and select the media channels they are engaging with that will also deliver for your business. This means we take a channel-agnostic approach to all planning, from TV, Outdoor, Radio, Press to Digital Media, Mobile, Search and Social. Your Mediaworks agency team will engage with you across all media types.

Full Service Digital

We have placed particular focus on the specialisation of digital services from digital media solutions for brands, direct response performance media, programmatic buying, paid search advertising to social media and media content solutions.

We also have expertise in search engine optimisation, web analytics and onsite conversion optimisation; and we remain the only media agency in Ireland accredited by Google as Certified Analytics Consultants due to our commitment to providing these services.

Digital Services

Digital Media Planning & Buying

We provide fully integrated digital media planning and buying services, that directly align with the decisions we make across all media. This includes display, mobile, social and video-on-demand (VOD).

Performance Media & Programmatic Buying Solutions

We are experienced in using the accountable digital media channels to deliver high ROI, delivered through our ability to buy the best inventory across a wide range of networks. This also includes complex technical support in ensuring clients’ sites are set up correctly to track performance.

Search Engine Marketing (paid)

We apply over 12 years of search marketing experience to your business, with qualified search team that was fully integrated into Mediaworks in 2014, services include keyword research, account structure, pay per click advertising, and competitive reporting across Google, Bing and international search engines. Each Mediaworks team member has completed their Google Adwords exam. In 2016 we were the first media agency to win at the European Search Awards.

Search Engine Optimisation (organic)

We provide full search engine optimisation services, including technical and onsite SEO audits, keyword research, meta content creation, content partnerships, organic competitor analysis, and ongoing SEO reporting.

Native Content Media Solutions

Native content is becoming more and more important in the digital world. We regularly partner with key media owners to establish custom content solutions. These partnerships help clients stand out and deliver content that is both relevant and engaging to the audiences they are targeting.

End-to-end Social Media Services

Our group’s social media team won Social Media Agency of the year for the past three years. Our services include content generation, moderation, social listening, reporting, strategic recommendations and online public relations.

Data & Analytics

We use world-class data tools that enable the visualisation of marketing and media performance data from multiple sources, while overlaying this with our clients’ own business and sales data. This process reveals insights at a granular level that informs better planning decisions. Beyond these tools, we deliver custom data solutions that are just that: solutions to our clients’ business problems.

Data & Analytics Services

Data Team

Our data team, powered by our sister agency, Ignite Research, is one of the fastest growing areas of our business.

Google Analytics Consultancy

We remain the only media agency group in Ireland to be a Google Analytics certified partner, with services including Analytics configuration and tagging and ongoing analytics reporting. We also work closely with our clients to deliver an improved onsite experience for improving the conversion rate on their site.

Conversion Rate Optimisation

There’s no sense creating a lot of traffic for your website if we don’t create a customised and optimised experience for the user when they get to your site. In working with us, we can deliver Conversion Rate Optimisation for your site, and increase the desired action or conversions you are getting from all traffic to your site.

Search Engine Marketing

Both paid and organic search marketing is at the heart of most client solutions.

Search Services

Search Engine Marketing (Paid)

We apply over 10 years of search marketing experience to your business, with qualified search team that was fully integrated into Mediaworks in 2014, services include keyword research, account structure, pay per click advertising, and competitive reporting across Google, Bing and international search engines. This past year, every member of the Mediaworks team completed their Google Adwords Exam!

Search Engine Optimisation (Organic)

We provide full search engine optimisation services, with great synergies to be had in these services being closely align to the PPC activity Mediaworks deliver for our clients. This includes: technical and onsite SEO audits, keyword research, meta content creation, content partnerships, organic competitor analysis, and ongoing SEO reporting.

Experience Planning

We have an in-house Experience Producer, who is focussed on delivering activations that go beyond your standard media campaign.

Experiential Services

Experience Planning

With growing clutter in the marketplace, it is no longer enough to simply show and tell consumers. We must create brand experiences worth engaging in; and as such we will take your briefs, and deliver activations that blur the lines between media, creative, content and live experiences.

Content Creation

We have an in-house video production team that are skilled at creating branded content for our clients, often as part of our media and communications recommendations.
Have more questions on this front? Get in touch with us today!

Mediaworks Jargon Buster

We love a bit of jargon in the world of media. Sort out your acronyms and definitions in our glossary.

Take me to the Jargon Buster

Our Process

Sometimes it is difficult to describe what we do in the media world, but there is a lot of science behind our ability to target your consumers and engage them. Here, we’ve simply outlined some of the basic steps to success.

  • 1

    Client Immersion

    Our first step to delivering success with our clients is to truly understand their business. In order to do this, the Mediaworks team will get up close and personal with the workings of your business – whether that be a store visit, working in your office or call centre, or simply going through the entire consumer journey. The output? We plan not simply based on what we learn from presentations and spreadsheets, but from our direct experiences with your business.

  • 2

    Consumer Intelligence

    It is our job to ensure we are at not just immersed in what is happening in the market now, but thinking ahead. With this in mind, ongoing research and insight generation on the target audience is carried out. This will include access to media market tools, social listening data, research projects, to name just a starting point.

  • 3

    Activation and Agility

    From understanding our clients business and understanding the consumer from all sides, strategic plans will be put together and activated across the most relevant media channels. The process does not stop there. Once ‘live,’ the process continues, with constant optimisation of activity. Our team endeavors to be as agile as possible, ready to act upon any opportunity that will make campaigns even more successful for our clients.

Clients

We are proud to work across a wide range of clients and sectors, delivering fully integrated communications, planning and buying services, across all traditional and emerging media channels.

Work with us

We would love to work with you. Have a question about the advertising or media industry? Have a product or business that you’re trying to sell? Get in touch – by tweet, by email or better yet, we’ll be waiting for you at the other end of the phone.

Get in touch