About us

We’re an agency of ‘forward thinkers’ working as partners to our clients to deliver results. Our mission has always been simple, to achieve success on behalf of our clients and our approach is to firmly position our clients at the centre of everything we do. We can proudly say that Mediaworks has the best retention record in the business.

We’ve been around since 1996, and we’re 20 this year. And like most 20-year-olds, we’re always connected, with digital at the heart of our business.

Our story

Mediaworks was launched in January 1996, having previously operated as the media division of one of Ireland’s most awarded advertising and marketing agencies. We grew into Ireland’s largest independent media agency. Our independent roots meant we could never rely on external forces for business. We have always focused on forming long-lasting relationships with clients, delivering best in class service.

In 2011, we became part of the Core Media family, having been approached to further strengthen Ireland’s largest media communications group. Mindful of the suite of tools and resources within Core Media, we saw this as a great opportunity to further develop our range of offerings for our clients; and so the team became part of the group in December 2011. Now, we deliver the best of both worlds, the scale and tools to deliver more buying power and strategy insight matched with our independent and hungry nature to fight on behalf of our clients.

  • January 1996

    Mediaworks is launched.

  • 1996

    First online.

    Mediaworks becomes the first agency in Ireland to run online banner ads (Cadbury “TimeOut” and Johnson & Johnson “Clean & Clear” on the newly launched RTE 2FM website).

  • 1997

    The year of the mobile.

    We get our first company mobile phone in the agency. It was big … and heavy …

  • 2001

    Mediaworks’ first couple.

    Ciara O’Connor and Dan Cooney – skip up the aisle and get married.

  • 2002

    Digital spenders.

    Mediaworks is awarded highest online adspend award.

  • 2003

    Cork loike!

    Cork people account for over 20% of our team … loike!

  • 2004

    First Media Awards.

    Mediaworks wins gold at the first Irish media awards event, organised by “Marketing” magazine.

  • 2006

    Pink, we remain.

    Mindful of our evolving and broadening digital offerings, we consider changing our company logo. Thankfully we didn’t!

  • 2008

    Staying strong.

    Mediaworks’ turnover remains relatively static despite double digit % decline in our sector. We maintain team numbers and strength despite the economic downturn.

  • 2009

    Economic Update.

    Mediaworks hosts an Irish economic update with Jim Power. Unfortunately there wasn’t much to cheer about.

  • 2010

    New Digs?

    Mediaworks remains very healthy despite the downturn and we start to look at potential new offices mindful of future expansion plans. Subsequently, this new office search was put on hold because … (please see 2011) …

  • 2011

    Joining the family.

    Mediaworks joins Core Media, Ireland’s largest media group.

  • 2012

    Seeing Gold.

    Mediaworks wins gold at the newly established (IMJ) Media Awards, an achievement successfully repeated at each year’s subsequent awards.

  • 2013

    Hello to the Quays.

    Our new colourful offices on Sir John Rogerson’s Quay become our home.

  • Summer 2014

    Emer Joins.

    Emer Lawn joins the team and is appointed Director Of Digital. Our very sociable team becomes even more sociable. We move into our new colourful offices on Sir John Rogerson’s Quay.

  • Winter 2014

    #Growing

    We expand our Search and Analytics offering, as our integrated team grows. Mediaworks has more Twitter followers than any other Irish media agency.

  • 2016

    Mediaworks.ie lookin' well.

    We celebrate the launch of our lovely new website.

Awards

Awards help to set the bar high for us all, and keep a focus on innovation, but they are nothing when an afterthought. In Mediaworks, it is our aim that with each new brief, we have an opportunity to develop award winning work. We’ve been very proud of our achievements in this regard, having been one of Ireland’s most awarded agencies in recent years.

We have already won 10 awards in 2016 so far, and looking forward to creating more award-winning work with our clients.

34 Awards
19 Gold
10 Silver
Year
Award
Project
Category
2014
2014
Media Awards (Gold)
McDonald's Restaurants of Ireland
Best Use of Media Niche
2014
Media Awards (Gold)
McDonald's Restaurants of Ireland
Best Collaboration - Digital
2014
Media Awards (Gold)
Liberty Insurance
Best Use of Sponsorship
2014
Media Awards (Silver)
McDonald's Restaurants of Ireland
Creativity in Media
2014
Kinsale Shark Awards (Gold)
Johnston Mooney & O'Brien
-
2014
Kinsale Shark Awards (Silver)
McDonald's Restaurants of Ireland
-
2014
ADFX Awards (Gold)
Liberty Insurance
-
2014
ADFX Awards (Gold)
Liberty Insurance
-
2014
ADFX Awards (Silver)
Trócaire
-
2015
2015
Media Awards (Gold)
Irish Life
Best Integrated Campaign (Medium / Large)
2015
Media Awards (Gold)
Mediaworks – Aaron Chalke
Rising Star
2015
Media Awards (Bronze)
Clerys
Best Regional Campaign
2015
Media Awards (Gold)
Liberty Insurance
Best Use of Interactive/Digital Media
2015
Media Awards (Silver)
Liberty Insurance
Best Use of Data Analytics
2015
Media Awards (Bronze)
Liberty Insurance
Best Use of Sponsorship
2015
Digital Media Awards (Bronze)
Trócaire
Best Public Life (Non Profit)
2015
Digital Media Awards (Gold)
Liberty Insurance
Best Integrated Media Campaign
2015
Poster Impact Awards (Gold)
McDonald's
Top Recalled Transport
2016
2016
European Search Awards (Gold)
Trócaire
Best Use of Search
2016
Digital Media Awards (Silver)
Liberty Insurance
Best Search Campaign
2016
Digital Media Awards (Bronze)
Lidl Ireland
Best Integrated Media Campaign
2016
Digital Media Awards (Silver)
KBC Bank
Best Integrated Media Campaign
2016
Media Awards (Gold)
Lidl Ireland
Best Use of Interactive/Digital Media
2016
Media Awards (Gold)
Lidl Ireland
Best Use of Media Niche
2016
Media Awards (Gold)
Lidl Ireland
Best Collaboration between Agency and Media Owner - Digital / Online
2016
Media Awards (Bronze)
Lidl Ireland
Best Integrated Campaign (Medium / Large)
2016
Media Awards (Gold)
In partnership with TheJournal.ie
Best Research Initiative
2016
Media Awards (Gold)
KBC Bank
Best Integrated Campaign (Medium / Large)
2016
Media Awards (Silver)
Trócaire
Best Search Marketing Campaign
2016
Media Awards (Silver)
McDonald's Restaurants of Ireland
Best Collab between Agency and Media Owner - Multimedia
2016
ADFX (Silver)
Cuisine de France
FMCG
2016
ADFX (Silver)
Lidl Ireland
Retail & Fashion
2016
Poster Impact Awards (Gold)
McDonald's
Grand Prix
2016
Poster Impact Awards (Gold)
Lidl Ireland
Top Recalled Large Format

Culture

Our culture is our people. We have been successfully awarded Ireland’s Best Workplace in Ireland for the past several years through the Great Place to Work Institute, and we know this is down to the spirit, commitment and talent of our people. We also like to think we’re a bit of craic. So tweet us, read our #Thoughts and get in touch.