Mediaworks were thrilled to have been awarded Gold in ‘Best Use of Search in the Third Sector / Not-for-Profit’ at the renowned European Search Awards, which were presented remotely this year.
The awards recognise digital marketing excellence and celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe.
The ‘Best Use of Search in the Third Sector / Not for Profit’ category recognises a campaign that has successfully enhanced the visibility of a website of a charity or not for profit organisation.
This award was won for our campaign with Trócaire entitled ‘Discovering the Key Donor’.
The charity sector is extremely competitive across paid search at Christmas and Trócaire wanted to find a way to stand out from the crowd and offer something unique. A key factor of the success in delivering this award-winning campaign was spending time combing through the analytics to better understand the needs of the target audience, resulting in a very successful campaign.