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Google AdWords is a valuable channel for many large organisations but the value it can drive for small/local businesses can be substantial and so makes it a highly rewarding advertising platform for many small advertisers, be it on a b2b or b2c level. AdWords for small businesses is also known as Local PPC. Local PPC…
Google’s February Search Results Page Change – What has been the Impact? It’s two months on since Google made one of their biggest ever changes to the search engine results pages so we thought it would be interesting to take a look at the actual impact that the search engine results page change has made….
