Voice Search – How Are We Using It?
Living With Alexa
“Alexa, STOP!” These words have become part of the vernacular with my humble abode, all thanks to our latest roommate – Amazon’s Echo, otherwise known as Alexa. Alexa has been living with me since January, and like all new living companions, we’ve had our ups and downs. Once she arrived, the initial geek-glee was soon…
Four Paid Search Trends for 2017
2016 brought about some game changers for paid Search – right hand side ads were removed; Expanded Text Ads were introduced and for many of our clients it was the year that mobile overtook desktop traffic. So, what PPC trends will 2017 bring about and in the context of increasing CPC inflation how can search…