Mediaworks Win Gold at European Search Awards

Mediaworks were thrilled to have been awarded Gold in  ‘Best Use of Search in the Third Sector / Not-for-Profit’ at the renowned European Search Awards, which were presented remotely this year. The awards recognise digital marketing excellence and celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe. The ‘Best Use of…

The Perils of Herd Mentality Thinking

This article was published in Marketing Magazine, August 2020.  Queues; our new world order. Last Friday, I found myself waiting, somewhat impatiently in line in one such queue. It got me thinking of the parallels of marketing and how in times of recession, how much comfort is derived by rowing in the same direction. A…

Virus crisis demands a new order

This article was published in Marketing Magazine – May 2020 I have become slightly obsessed with the flight radar app in recent weeks.  I find it fascinating to zoom in on the countries of the world and instead of marvelling at the hundreds of planes queuing to land over London Heathrow, today’s flight patterns paint…

Marketing’s next frontier; the arrival of the Sonic Boom

This article was first published in Marketing Magazine, March 2020 If you don’t already have an audio marketing strategy, now is the time to start thinking about the role audio plays in the marketing mix. Today, many of our interactions are becoming voice-based and soon we will be talking to our fridge, microwave and dishwasher….