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This article was first published in Marketing Magazine February 2020 One could forgive the Queen for a few blue Monday duvet days in the current climate, perhaps binge-watching Season One of The Crown, comparing to her new reality with Meghan and Harry’s dramatic abdication. Is this the marketing move of the century for Meghan and…
This article was first published in Marketing Magazine, January 2020 Not long ago, I read an article in the Irish Times*, where Business Affairs Correspondent Mark Paul lamented the changes in INM Mediahuis in his piece entitled; “The more it changes at INM, the more it stays the same”. Paul drew attention to the closure…
This article was published in Accountancy Plus People now spend a full 24 hours per week online, that’s according to the UK communications regulator, Ofcom. Perhaps an unsurprising figure on the surface, but then consider that across your lifetime, it means you will spend one fifth of all your waking time conducting your affairs via…
The Late Late Toy Show continues to capture both the hearts and minds of the nation with a record 1.7 million people tuning in on November 29th. RTÉ are reporting a record of 1.7m people viewing the Toy Show across live linear TV viewing, RTÉ Player views, RTÉ +1 and the repeat show which aired…
Reactive marketing is a type of activity that can work very effectively in raising brand awareness. The challenge often is finding the right fit for a brand with what is currently topical. Analysing the live trends available on Google we discovered significant search volume beginning for the Netflix Documentary Fyre and each day this volume of searches…
