Mediaworks are a full-service media and communications agency and are part of Core; Ireland’s largest marketing communications company.
We offer strategic planning, media planning and buying, experience planning, full service digital media including an integrated search offering (PPC and SEO), social media, content development, display advertising; as well as a team of data specialists offering solutions to your growing data needs.
Strategic Media Planning & Buying
Since our beginnings, Mediaworks have specialised in strategic media planning and buying and today this has expanded with a team of experts across the most important and critical disciplines for our clients' business. We are very proud to have won several awards for strategic media planning and digital marketing over the last number of years, as outlined in our awards section.
Full Service Digital
We have placed particular focus on the specialisation of digital services from digital media solutions for brands, direct response performance media, programmatic buying, paid search advertising to social media and media content solutions.
We also have significant expertise in search engine optimisation, web analytics and onsite conversion optimisation and Core remains the only media agency in Ireland accredited by Google as Certified Analytics Consultants, due to our commitment to providing these services.
Data & Analytics
Core Data offer world-class data tools that enable the visualisation of marketing and media performance data from multiple sources, while overlaying this with our clients’ own business and sales data. This process reveals insights at a granular level that informs better planning decisions. Beyond these tools, we deliver custom data solutions that are just that: solutions to our clients’ business problems.
Search Engine Marketing
Both paid and organic search marketing is at the heart of most client solutions.
Mediaworks Jargon Buster
We love a bit of jargon in the world of media. Sort out your acronyms and definitions in our glossary.
Sometimes it is difficult to describe what we do in the media world, but there is a lot of science behind our ability to target your consumers and engage them. Here, we’ve simply outlined some of the basic steps to success.
Our first step to delivering success with our clients is to truly understand their business. In order to do this, the Mediaworks team will get up close and personal with the workings of your business – whether that be a store visit, working in your office or call centre, or simply going through the entire consumer journey. The output? We plan not simply based on what we learn from presentations and spreadsheets, but from our direct experiences with your business.
It is our job to ensure we are at not just immersed in what is happening in the market now, but thinking ahead. With this in mind, ongoing research and insight generation on the target audience is carried out. This will include access to media market tools, social listening data, research projects, to name just a starting point.
Activation and Agility
From understanding our clients' business and understanding the consumer from all sides, strategic plans will be put together and activated across the most relevant media channels. The process does not stop there. Once ‘live,’ the process continues, with constant optimisation of activity. Our team endeavors to be as agile as possible, ready to act upon any opportunity that will make campaigns even more successful for our clients.
We are proud to work across a wide range of clients and sectors, delivering fully integrated communications, planning and buying services, across all traditional and emerging media channels.
Work with us
We would love to work with you. Have a question about the advertising or media industry? Have a product or business that you’re trying to sell? Get in touch – by tweet, by email or better yet, we’ll be waiting for you at the other end of the phone.