About us
We’re an agency of ‘forward thinkers’ working as partners to our clients to deliver results. Our mission has always been simple, to achieve success on behalf of our clients and our approach is to firmly position our clients at the centre of everything we do. We can proudly say that Mediaworks has the best retention record in the business.
We’ve been around since 1996, and we’re 24 this year. And like most 24-year-olds, we’re always connected, with digital at the heart of our business.
Our story
Mediaworks was launched in January 1996, having previously operated as the media division of one of Ireland’s most awarded advertising and marketing agencies. We grew into Ireland’s largest independent media agency. Our independent roots meant we could never rely on external forces for business. We have always focused on forming long-lasting relationships with clients, delivering best in class service.
In 2011, we became part of the Core family, having been approached to further strengthen Ireland’s largest marketing communications group. Mindful of the suite of tools and resources within Core, we saw this as a great opportunity to further develop our range of offerings for our clients; and so the team became part of the group in December 2011. Now, we deliver the best of both worlds, the scale and tools to deliver more buying power and strategy insight matched with our independent and hungry nature to fight on behalf of our clients.
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January 1996
Mediaworks is launched.
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1996
First online.
Mediaworks becomes the first agency in Ireland to run online banner ads (Cadbury “TimeOut” and Johnson & Johnson “Clean & Clear” on the newly launched RTE 2FM website).
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1997
The year of the mobile.
We get our first company mobile phone in the agency. It was big … and heavy …
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2001
Mediaworks’ first couple.
Ciara O’Connor and Dan Cooney – skip up the aisle and get married.
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2002
Digital spenders.
Mediaworks is awarded highest online adspend award.
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2003
Cork loike!
Cork people account for over 20% of our team … loike!
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2004
First Media Awards.
Mediaworks wins gold at the first Irish media awards event, organised by “Marketing” magazine.
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2006
Pink, we remain.
Mindful of our evolving and broadening digital offerings, we consider changing our company logo. Thankfully we didn’t!
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2008
Staying strong.
Mediaworks’ turnover remains relatively static despite double digit % decline in our sector. We maintain team numbers and strength despite the economic downturn.
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2009
Economic Update.
Mediaworks hosts an Irish economic update with Jim Power. Unfortunately there wasn’t much to cheer about.
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2010
New Digs?
Mediaworks remains very healthy despite the downturn and we start to look at potential new offices mindful of future expansion plans. Subsequently, this new office search was put on hold because … (please see 2011) …
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2011
Joining the family.
Mediaworks joins Core Media, Ireland’s largest media group.
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2012
Seeing Gold.
Mediaworks wins gold at the newly established (IMJ) Media Awards, an achievement successfully repeated at each year’s subsequent awards.
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2013
Hello to the Quays.
Our new colourful offices on Sir John Rogerson’s Quay become our home.
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Summer 2014
Emer Joins.
Emer Lawn joins the team and is appointed Director Of Digital. Our very sociable team becomes even more sociable.
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Winter 2014
#Growing
We expand our Search and Analytics offering, as our integrated team grows. Mediaworks has more Twitter followers than any other Irish media agency.
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2016
Mediaworks.ie lookin' well.
We celebrate the launch of our lovely new website.
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2016
European Search Award
Mediaworks wins European Search Award for our client Trócaire in Paris!
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2017
Media Awards 2017
Mediaworks win 7 awards at the Media Awards in Dublin including 2 Golds for KBC and Lidl, 3 Silver for Liberty Insurance, Lidl and McDonald's and 2 Bronze for Trócaire and Lidl!
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2017
Project17 - The rise of the Apps!
Mediaworks commission research to find out the true measure of Snapchat, Netflix and beyond and the results were fascinating!
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2017
New Mediaworkers join!
We are delighted to welcome new members to the team as our business continues to grow - Caroline Hughes, Business Director and Alan McAuley, Digital Media Director!
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2017
Mediaworks hosts "Create, Alt, Delete" in partnership with the Marketing Institute
"Create, Alt, Delete" featured fascinating speakers such as Annemarie Tomchak, UK Editor of Mashable, Matthew Celuszak, Founder of Crowd Emotion, plus our own fantastic Emer Lawn!
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2017
Mediaworks retain Liberty Insurance
We were delighted to retain Liberty Insurance in a competitive pitch! As we always say winning new business is great, retaining business is a true reflection of our strength as an agency!
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2018
Useful Dates 2018
It's Back! The popular Useful Dates hits the press.. a much in demand calendar for the marketing industry, when planning everything from concerts to communions!
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2018
Mediaworks moves!
January 18 saw us move home into the shiny and new 1WML right around the corner!
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2018
Mediaworks wins the Grand Prix!
Mediaworks picks up the coveted Grand Prix at the Media Awards 2018. The Grand Prix Award was for the ‘Experience Your World’ campaign for KBC in partnership with Mediaworks, Daft.ie and Journal.ie.
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2018
Mediaworks wins 6 Awards at the Media Awards
Mediaworks were awarded six major awards including two gold awards for Best Use of Search and Best Media Idea, two silver awards for Best Collaboration for Digital & Online and Creativity in Media and a bronze award for the Best Creative Execution.
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2019
Grand Prix TAMI Awards
Mediaworks were thrilled to win the Grand Prix at the inaugural TAMI Awards for excellence in TV Planning on behalf of Lidl.
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2020
Mediaworks wins Paddy Power Betfair
In 2020 we were delighted to be appointed by Paddy Power Betfair following a competitive pitch.
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2020
Mediaworks shortlisted for Media Agency of the Year at the Media Awards
Mediaworks were delighted to be shortlisted for agency of the year and the up and coming media awards.
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2020
Strictly Core Dancing
Ger and Andi dance their socks off for charity at the annual Strictly Core Dancing event at the mansion house in support of the charity Hugs.
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2020
Global Digital Excellence Awards
Mediaworks are proud to have won Best Global PPC campaign of the year at the Global Digital Excellence awards for Liberty Insurance.
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2020
European Search Awards
Mediaworks were thrilled to have been awarded Gold in Best Use of Search in the Third Sector/Not for Profit at the renowned European Search Awards for our client Trócaire
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2020
Media Awards Wins
We are very proud that our very own Ger Hayden wins Rising Star at the Mediaworks.
Awards
Awards help to set the bar high for us all, and keep a focus on innovation, but they are nothing when an afterthought. In Mediaworks, it is our aim that with each new brief, we have an opportunity to develop award winning work. We’ve been very proud of our achievements in this regard, having been one of Ireland’s most awarded agencies in recent years.
56 awards later we look forward to continuing to challenging the norms and creating more award-winning work with our clients.
Culture
Our culture is our people. We have been successfully awarded one of Ireland’s Best Workplaces for the past several years through the Great Place to Work Institute and in 2020 we were very proud be have been announced as one of Ireland’s Best Workplaces for Women. This is all down to the spirit, commitment and talent of our people and our core value of togetherness.
We also like to think we’re a bit of craic. So tweet us, read our#Thoughts and get in touch.
